What we Do
Email Services for Small Business
Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?
Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.
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Reach customers in real-time
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Track your campaign results
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Optimize your time & budget
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Connect with more customers
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Gain better brand recognition
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Develop your unique brand
CREATING SUCCESS
Email Marketing Performance Audit and Strategy
Data Review
Studies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top- and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.
Program Review
This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage) and a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your marketing results.
Recommendations
After completing our audit, our email marketing specialists compile and present recommendations for code and design, content and CTA. We also provide proposals on the frequency of emails sent, send day and times, automation and potential for A/B testing.
Why Email Marketing Is Important?
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI). According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications.
Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign. Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
Testimonials
What Our Clients Say
“Working with Salorix team provided us with the expert guidance we needed to take our firm’s marketing, in the digital realm and beyond, to another level. Early in the project, we threw a curveball in that we decided to refreshing our brand and launching a more robust digital presence.”
